Logo Design Versatility
Christian living logo applied across many applications.
From my beginnings at the Art Institute of Seattle to present I have considered many aspects to logo design:
1. Is it readable/legible?
2. Can it work in black and white and in color?
3. (Most important) Can it be applied to multiple applications, i.e., print, web, promotional materials and so on?
The best logos are used this way. Consider Coca-Cola. You have seen this logo on everything from a truck, bottle, can, poster and clothing. Its clean, readable look is easily recognizable and memorable.
This is what I aim for in my logo design. My clients are excited to hear that the logos I design for them need no adjustments for various applications. Many have applied their logos to as varied items as coffee cups, shirts, magazines, brochures and even the side of trucks. The application of strong, readable, solid logos is the backbone of my design.
It can be easy to design for one medium: web, where the use of gradients, complicated color blends and highly stylized type are desired. Unfortunately many of these web-based logos are difficult to replicate on a business shirt or card. They become illegible and hard to decipher on a smaller surface or canvas.
When I design a logo, I begin in black and white. When the logo is strong and readable in black and white, I then apply color. Usually in solid fields. Gradients are rarely used. This makes the logo legible at any size or application.
A long-lasting, memorable logo must be able to be used in all applications. Something to be considered when choosing your next logo design.
Treasure Valley Movers Truck